This actionable guide will save you at least hundreds of dollars and hours spent on editing, and help you grow 10x faster organically.

Short videos are becoming increasingly popular. From TikTok, to Instagram Reels and YouTube Shorts, people are consuming more short videos than ever before. This shift in consumption patterns has made short videos a powerful tool for businesses and creators to grow.

However, creating short videos from scratch can be time-consuming. That's where the art of turning long videos into short clips comes in.

By converting your long videos into shorter, more digestible pieces of content, you can reach a wider audience and grow your followers 10x faster.

Moreover, as more platforms are rolling out monetization programs, like YouTube Shorts revenue sharing and Instagram Reels Play bonus, creating short videos can help you expedite your monetization speed.

In this blog post, we'll teach you all the secrets of repurposing long videos into shorts that help you grow 10x faster. We will use examples and advice from the best video editors who charge hundreds of dollars per hour, so that you can become a short video expert yourself. Let's dive in!

Turning videos into shorts has two crucial parts

Repurposing long videos into short clips can be divided into two parts: curation and editing.

Curation

Curation involves carefully selecting the most valuable and relevant content from long-form videos to be turned into shorter, more easily digestible pieces.

Editing

Editing involves polishing the curated short videos to ensure they look, sound, and flow perfectly and seamlessly.

Repurposing long videos into short videos follows the proverbial 80-20 rule: 80% of the effort is dedicated to curating, and 20% of the effort is dedicated to editing. And 93% of all successful short videos follow the structure of "hook-value bomb-CTA". Let's take a deep dive into what you should do in each step.

Curation: The foundation of video repurposing

As mentioned above, curation is all about carefully selecting the most relevant part from your long videos suitable for short clips. In this part, you need to do research, reimagine, and restructure.

Research

As the first step of curation, you need to conduct thorough research on two fronts:

Analyze what's trending on social media

Look for topics that are emerging across multiple channels, and pay close attention to any trending hashtags or keywords. This information can be extremely valuable in helping you create content that is more likely to be shared, engaged with, and ultimately, rank higher in search engine results pages (SERPs).

Once you have a good sense of what's trending, you need to analyze your video content in relation to the latest social and marketing trends. If your video touches upon any of the topics, great! This means you're already on the right track to creating content that will be relevant and engaging to your audience. If your video doesn't directly address any of the trending topics, you can add text and image overlays about trending topics into your videos to make them relevant.