Building a Brand from Scratch: How DailyIntern's TikTok Grew with AI Video Cut

"I have grown after starting to use the software, and now I am sitting on 14k followers on TikTok, as it is the main platform I am using right now."

Building a Brand from Scratch: How DailyIntern's TikTok Grew with AI Video Cut Illustration
  • Challenge: Costly, time-consuming video editing
  • Solution: Affordable, AI-powered video repurposing tool
  • Results: 14K TikTok followers, streamlined workflow, consistent weekly publishing
  • Favorite feature: Smart clip arrangement and social platform recommendations

When you don’t have a full-time job but do have a dream, you make it work however you can. That’s exactly what Samuel Masuvhe has been doing since 2023. Based in South Africa, Samuel runs DailyIntern, a website and social media platform he built to share entrepreneurial insights, stories, and opportunities with young people.

“I don’t have a full-time job, just a learnership that barely pays,” he says. “That’s why building something on the side is so important for me — DailyIntern is my passion.”

Running a content platform single-handedly isn’t easy, especially when your audience lives on fast-moving platforms like TikTok. Samuel produces podcasts, makes event coverage and shoots videos for the youth, students, and aspiring entrepreneurs. But turning long-form episodes into short, catchy clips that people actually watch was a challenge.

Not because of creativity though, but because of cost.

That changed when he came across AI Video Cut, a platform that uses artificial intelligence to automatically turn long videos into short, social-ready clips. Samuel isn’t entirely sure where he first saw it but what caught his attention was simple: it was affordable, and it looked easy to use.

Once he tried it, it became part of his weekly workflow.

“What I like most is how it arranges the clips and recommends which ones will work best on social media,” he says. “It saves me a lot of time.”

With AI Video Cut handling the heavy lifting, Samuel could focus on the creative side, recording, uploading, and scheduling new content each week without spending hours cutting videos manually. That shift quickly translated into growth.

Today, DailyIntern has more than 14,000 followers on TikTok (almost 16k at this point with millions of views), and the number keeps climbing. For Samuel, that’s more than just a metric; it’s proof that consistency and the right tools can turn an idea into something real.

“I have grown after starting to use the software, and now I am sitting on 14k followers on TikTok, as it is the main platform I am using right now.”

AI Video Cut gave him the ability to do something he couldn’t do before: transform long, informative podcasts into engaging short clips that travel further and connect with more people, spending less time on repetitive, boring tasks like cutting long videos into short clips. He sees AI Video Cut as an essential part of his creative process and brand awareness, a tool that allows small creators to compete with big brands.

For Samuel, that’s what building DailyIntern has always been about: staying visible, staying consistent, and making something that speaks to people — one clip at a time.

Turn any long video into several viral short clips in seconds with AI Video Cut 🧡

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